How to Come Up With a Business Idea

The first step in starting a business begins with coming up with a business idea. This is thought that guides almost everything you’ll do from advertising & marketing to product development and beyond. The more you refine a business idea from the get-go the better chances you’ll have at succeeding because it’s both one you believe in and one that makes sense.

There are a lot of ways to approach business idea ideation. There are no wrong ways of coming up with a business idea, either, so keep writing them down as they come to you!

Here are a few ways to spark your entrepreneurial endeavor, and land on a new business idea that you can really get behind.

Talk to people you know

Your family, friends, and neighbors can be a great source of business inspiration. Ask them what kinds of products or services they wish were available in your area, or what pain points they experience on a daily basis that you could help alleviate. You never know when someone will say something that will click as the perfect business idea for you.

See what others are doing

Another way to come up with business ideas is to see what businesses already exist and find a way to do them better. Research your competitors and identify areas where they could improve, then fill those gaps with your own business venture! This approach takes some market research upfront, but it can be well worth it to find business ideas with staying power.

Consider your hobbies and interests

Your business should be something you’re passionate about, so it makes sense to look to your hobbies and interests for inspiration. Whether you love spending time outdoors or playing video games, there may be a way to turn your favorite pastime into a business idea. The possibilities are endless!

Brainstorm with friends or colleagues

If you’re having trouble coming up with business ideas on your own, try brainstorming with friends or colleagues. Brainstorming is a great way to generate ideas and get feedback on potential business ventures. Once you have a few ideas, you can start to narrow down the list and begin developing a business plan for your favorite option.

Join an entrepreneur group

If you’re not sure where to start with brainstorming business ideas, consider joining an entrepreneur group. These groups are designed to help people in the early stages of starting a business, and they can be a great resource for finding business inspiration and bouncing ideas off of other like-minded individuals.

Look for business ideas online

There are a number of websites and online resources dedicated to helping entrepreneurs come up with business ideas. If you’re feeling stuck, try looking for business idea generators or lists of businesses you can start. These can give you a starting point to brainstorm your own business venture.

Take a business class

If you want to learn more about how to start a business, consider taking a business class or workshop. These classes can teach you the basics of starting a business, from writing a business plan to marketing your product or service. You can usually find business classes at your local community college or university.

Attend trade shows or conventions

Trade shows and conventions can be great places to find business inspiration. Attend shows that are related to your industry or interests, and take note of any new products or services that catch your eye. You may even be able to talk to the creators of these businesses and get more information about their ventures.

Read business books or magazines

If you’re looking for business ideas, don’t forget to check out business books and magazines! These resources can provide you with a wealth of information on different businesses and how to start them. Reading about other entrepreneurs’ journeys can also give you some insight into what it takes to be successful in business.

Look for business opportunities in your local community

One way to come up with business ideas is to look for business opportunities in your local community. This can be anything from starting a pet-sitting business to opening a new restaurant. By paying attention to the needs of your community, you may be able to come up with a business idea that meets a demand.

Keep a business ideas journal

One final way to come up with business ideas is to keep a business ideas journal. This can be a physical notebook or an online document, but the goal is to write down any and every business idea that comes to mind, no matter how crazy it may seem. Having a list of potential business ventures can help you when you’re feeling stuck or uninspired, and it can also give you something to refer back to when you’re ready to start developing your business plan.

Get Creative!

There are endless ways to come up with business ideas – these are just ten of the most popular methods! By brainstorming and doing some research, you’re sure to come up with an idea for a business that you’re passionate about. 

Once you have your business idea, the next step is to validate your idea and start working on a plan to make your dream a reality. Good luck!

Do you have any other tips for coming up with business ideas? Share them in the comments below!