Legal Aspects of Marketing Communication

Answering these and other relevant questions can help your organization stay on track when it comes to communication and compliance. Although this activity is not strictly illegal in most countries, there is an ethical problem in marketing that has received a lot of attention and uproar in the media recently. When sending marketing emails or contacting people with flyers or advertisements, the first thing you should do is protect your brand or logo. Integrated contact center, voice, video, chat and integrable communication. A professional legal translator is likely to recognize legally significant terms fairly easily and know how to translate them appropriately. But a legal translator probably won`t be the one working on copy marketing. It will be the marketing translator or the transcreator. For this reason, translators specializing in marketing can benefit from knowledge of the fundamental principles of tort, consumer law and intellectual property law. Knowledge of the basics of these areas of law helps translators identify legally relevant terms and find solutions tailored to the target text. I usually notice typos, but I haven`t noticed any in this text. All the links seem to work – I`d like them to be coded to open in a new window to replace my text in the browser, but that`s a programming problem, not a precision one. I have not checked any of the legal examples cited, I hope they are correct and that the author is the expert. You can see that they list a number of different types of intellectual property (names, graphics, logos, etc.) and they also claim that they do not own any third party names, trademarks, or service marks that may appear on their website.

If you work with other organizations or use QA marks on your marketing materials, it may also be helpful to address this point in your clause. When it comes to ensuring legal communication, 8×8 offers reliable and compliant cloud solutions at a sophisticated level rarely seen by other cloud providers. Don`t take risks with an inferior cloud-based telecommunications system. Call 1-855-773-2627 or fill out an online form to request a no-obligation quote from an 8×8 product specialist. Corporate communication is as much about internal dialogues as it is about communicating with external stakeholders. The Equal Employment Opportunity Commission and the Department of Labor regulate issues such as harassment, threats, hostile work environments, and dishonest communications with employees. If you have an online store, or if you market online to people in the United States, you are very likely to have customers or potential customers in California, so you need to make sure you comply with this law. To make sure your business is TCPA compliant, consider these methods to get your audience to subscribe to SMS marketing: After introductory chapters covering the legal environment of businesses, Legal Aspects of Marketing and Sales provides students with essential legal context and concepts related to contracts, sales, intellectual property, antitrust and UTPs. The text provides the vocabulary and legal expertise they need to speak in an informed manner with customers, suppliers, shareholders, government regulators and other stakeholders – as well as their own lawyers. However, consent is another ethical issue in marketing. If you use marketing language or original text in emails on your website, you may want to protect that text.

Copyright refers to the authorship of original works, including literary, dramatic, musical, artistic, architectural and a wide range of other works. Communication platforms have many legal implications that companies need to pay attention to. For example, the fields of marketing and law related to translations may look very different. In a way, they can even be perceived as opposites. When working with marketing texts, freer translation or transcreation is often desirable. However, translating legal content requires the translator to carefully examine the meaning of each word – taking into account general and legal usage – and stay close to the source text. Just like copywriters, marketing translators need to be familiar with the basics of trademark law and know how to manage trademarks appropriately. An important issue to consider in this context is generic use. In the U.S. legal system, a trademark may be considered abandoned if it becomes generic for the goods or services offered under the trademark.4 Therefore, knowing what a generic name is and what a trademark is plays an important role in creating and translating marketing texts.

Translators must have the expertise to identify trademarks and generic names in the source text and pay particular attention to these marks and their correct use when creating the target text. The text is very comprehensive and provides a comprehensive introduction to business law itself. The sections on CSR, fraudulent actions and practices, the role of the FTC, etc. are very well done and relevant to marketing students. As a marketer, you may be wary of legal pitfalls, but by keeping privacy and confidentiality issues in mind, intellectual property, and consumer protection laws and regulations, you can ensure you don`t get into trouble. When conducting audits of communication platforms, compliance with certain standards can be useful. Here are some questions you should ask yourself: Yes, there is a very good legal basis and then covers topics that are of interest to marketing and sales. The only issue that I think could have been dealt with more would be data protection laws and consumer rights. I think as a marketer, this is a huge field. Read More The law is very dense in terms of most marketing and sales materials, it was not written in such a way that a right-brained marketer could not grasp the concept or meaning of the question. Once a company has collected customer data, it wants to distribute marketing information across a number of distribution channels. It has strong coverage for a traditional law student in the context of marketing and sales.

However, some of the commercial contextualization that exists in some of the publisher-driven titles is missing. Read more Entrepreneurs are often not familiar with the specifics of marketing and communication law. Those who don`t think they`re in trouble and ignore the law can spend years solving problems they could have easily avoided. In everyday life, we may not be very aware of the legal aspects, but we are surrounded by them – whether it`s buying a cup of coffee with a label warning of its hot contents, reading a restaurant menu with allergen information at the bottom of the page, or walking into a store and seeing a sign. This lets us know that the ground is slippery. Translators may encounter these warnings when translating manuals or product panels, or when localizing websites. Marketing translators can also find texts that mention warranties or make a statement about a product. This article provides an overview of five important marketing-related laws that businesses need to be aware of. If you have problems with the FTC or any other consumer protection agency, contact them quickly and clearly. Try to work together to find a solution immediately, as this can help you avoid prosecution. Monique Goodyer works as a marketing specialist at Monaco Compensation Lawyers, one of Australia`s top compensation firms. She is interested in all things online and the latest trends in social marketing.

It depends on the industry. Here are some industry-specific communication laws: Unfortunately, many delivery methods are extremely controversial and borderline illegal. Some of these areas include: door-to-door sales, telemarketing, and unsolicited email. I wanted to review this text because I believe that legal and regulatory compliance is an area that is often overlooked and understudied in marketing. This text does a fantastic job of presenting the typical basics of business law concepts and developing the most relevant parts for marketers. I would like to see more emphasis on the current regulatory environment, legislative changes and the challenges of updating legislation to reflect technological change, consumers and globalization. Overall, it`s a fantastic text, and I intend to use parts of it in other courses. The next legal issue to consider as a marketer is intellectual property. First, you want to protect your own intellectual property, such as trademarks and copyrights. Second, you want to make sure that you are not infringing on other people`s intellectual property. Let`s take a look at the main types of intellectual property protection you might need.

If legal issues are already on your doorstep, contact a lawyer who specializes in marketing, privacy, and anti-spam laws immediately. If you work with third parties who write your marketing copy or a copy for you, make sure their work is checked for plagiarism. You don`t want to infringe someone else`s copyrighted work when you send your emails or newsletters. Data collection is the first step in any good marketing campaign. Legal texts seem to be at ease on the other side of the translation world, with legal language, nominalization and passivity. In reality, however, copy marketing and legal content are not as separate as they seem. There are indeed texts in which one can perceive a subtle interplay of the two domains. These are difficult because they require specialization in one area and knowledge in another.

George J.