Did you know that there are over 2 million Realtors in the United States? Of those nearly 750,000 are real estate agents. The next closest profession comes from a distant second place with less than half the number of people – only 375,000.
This demonstrates how successful realtors are. But what does it take to be successful?
Successful Realtors must know the ins and outs of their profession.
Success comes from mastering your trade – whether it be cooking, carpentry or sales. A realtor knows everything about buying and selling a house. They know the market, understand contracts, and have a firm grip on local neighborhoods. Realtors who are successful in their careers generally stay informed about evolving laws and government regulations that may affect them or their clients – such as the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010.
Furthermore, realtors are successful marketers. Marketing is what brings successful Realtors and successful real estate to their clients. Marketing yourself as a successful Realtor means understanding social media, internet marketing, and involving yourself in community activities.
Realtors must establish expertise.
People simply don’t trust other people – successful or not. You may be the best cook in the world but if your meatloaf tastes like sawdust, people will not eat it. You may be a successful Realtor but you must prove to your clients that they should trust you with selling and buying their homes. Successful Realtors demonstrate their knowledge and experience through successful listings and successful transactions.
Realtors must be successful negotiators.
Realtors know their market and how to negotiate a sale. The right offer at the right price is what successful Realtors strive for. They also have an understanding of local real estate trends which allows them to forecast upcoming markets – such as foreclosures. Being able to accurately forecast the market allows successful Realtors to advise their clients accordingly.
Realtors must be successful at building relationships.
Selling a house is not just about the numbers. Successful realtors establish rapport with their clients, agents, and service providers – such as attorneys. Establishing these successful relationships allows successful realtors to successfully communicate the needs of their clients and gain their trust.
The successful realtor must be successful at self-marketing and salesmanship.
Successful Realtors understand that they are “self-employed”. This does not mean that successful realtors work in a vacuum. They network with other successful realtors, market themselves to potential clients, and they continuously look for ways to expand their successful careers. Being successful in these areas keeps successful Realtors successful.
In conclusion, realtors are successful because of their understanding of the profession, expertise in the market that they work, ability to build relationships with others in order to successfully communicate with them, successful communication skills in order to market themselves and close deals, and successful self-marketing that allows successful Realtors to continuously generate leads.